{"title":"Line for blonde, highlighted and grey hair","description":"\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eThis line is designed for those with blonde, gray, or highlighted hair who want to neutralize yellow tones. Thanks to plant extracts and hydrolyzed proteins, it regenerates treated hair, adding strength, volume, and shine. The violet scent provides a feeling of well-being and relaxation.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"violet-shampoo-shampoo-antigiallo","title":"Violet shampoo - anti-yellow shampoo - 250ml and 1000ml","description":"\u003cp\u003e \u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: IT; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eThe revolutionary shampoo that illuminates your hair!\u003c\/span\u003e \u003cbr\u003eShampoo with an intense purple color is indicated for \u003cspan style=\"text-decoration: underline;\"\u003eneutralizing unwanted yellow or brassy tones\u003c\/span\u003e . In fact, thanks to the presence of Acid Violet 43, which is the countercolor of yellow, it extremely effectively neutralizes any yellow tones in \u003cspan style=\"text-decoration: underline;\"\u003eblonde, gray or highlighted hair.\u003c\/span\u003e\u003cbr\u003e It also contains conditioning agents that help detangle, soften and make hair more manageable, as well as adding shine.\u003cbr\u003e The consistency of the product is also reflected in the fragrance: in fact, the \u003cspan style=\"text-decoration: underline;\"\u003eintense violet scent\u003c\/span\u003e with its relaxing effect is immediately recognisable to the nose.\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: IT; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eHow to use: Apply an adequate amount of product to wet hair, massage for a few minutes creating a light foam and rinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alchémia professional","offers":[{"title":"250 ml","offer_id":52127952339208,"sku":null,"price":27.6,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":52127952371976,"sku":null,"price":82.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9600\/0008\/files\/Violet_shampoo_antigiallo.jpg?v=1758209597"},{"product_id":"violet-mask-maschera-antigiallo-250ml","title":"Violet Mask - Anti-Yellow Mask - 250ml and 1000ml","description":"\u003cp\u003e\u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: IT; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003cstrong\u003eViolet Mask\u003c\/strong\u003e is a rich, conditioning mask specifically formulated for light hair that needs to \u003cspan style=\"text-decoration: underline;\"\u003eneutralize unwanted yellow tones\u003c\/span\u003e and a \u003cspan style=\"text-decoration: underline;\"\u003eregenerating treatment\u003c\/span\u003e . Numerous plant extracts and hydrolyzed proteins, such as millet seed extract, rich in vitamins and minerals, sweet almond seed extract, and flaxseed extract, rich in omega-3 fatty acids, strengthen, hydrate, and add shine to the hair.\u003c\/span\u003e \u003cbr\u003eFinally, the floral scent gives a relaxing sensation.\u003c\/p\u003e","brand":"Alchémia professional","offers":[{"title":"250 ml","offer_id":52127959580936,"sku":null,"price":33.0,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":52127959613704,"sku":null,"price":99.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9600\/0008\/files\/Violet_maschera_antigiallo.jpg?v=1758209581"}],"url":"https:\/\/alchemiaprofessional.eu\/en\/collections\/linea-antigiallo-per-capelli-biondi.oembed","provider":"Alchémia professional","version":"1.0","type":"link"}